If you’re looking for more gold from these authors, check out Tiny Content Framework-Nicole’s open-source project-and Voice and Tone, Kate’s guide for MailChimp. Thinking of your content as part of a conversation helps you communicate clearly and warms up your writing.’ This leads to writing that’s overly formal, confusing, and cold. Kate: ‘Companies get so focused on whatever it is they have to say that they forget to think about the people at the other end of their content. There are plenty of great style guides and books on writing out there, but they don’t talk about the mindset of a web writer and they don’t give you exercises to actually get down into the work. Nicole: ‘There’s a huge gap between what we learned in school and what it takes to be a web writer in practice.
#Tomato timer self set how to#
How to write clearly, concisely and naturally is Nicely Said’s primary lesson-which, as it will tell you, is mostly about considering the reader. But we shouldn’t be: it’s very helpful! For a preview of the order and sense contained in this book, behold its online resources. Kate Kiefer Lee and Nicole Fenton have written such a good guide to writing for the web that we’re scared to write about it on the web. So this is me, Medward Bustinato, the man who is afraid of pencils, signing off by way of a large, state-sanctioned crayon with which I can’t harm myself. I figure I’d better wind this thing up by saying the p*ncils are available from The Good Copy’s online shop, and if I haven’t done enough to dissuade you from buying them then I guess I’ve done my job. So, fun story: since I wrote the previous paragraph I’ve been moved out of my house by some helpful policemen and now live in a facility for quote-unquote ‘people like me’. A pink eraser is crimped onto the end with a metal ferrule, as if a tender nubbin of a baby’s still-living flesh is being used to remove your mistakes from the world. They are fine people with unfortunate taste in writing wares.) The other is marked ‘STAY NERVOUS’-something I have no problem doing around these icky rods-and it is painted a glossy, sepulchral black. (Please note that I have no problem with The Good Copy. One comes in green-a signifier of disease-and is stamped ‘THE GOOD COPY’. The writing tools I’ve been asked to describe are hexagonal, which diminishes their ability to roll off a table and murder your dog. Understanding your fear will help you conquer it, Medward. And when you’re backed into that particular corner, the dependable, industrial impersonality and stolid permanence of an ink pen is superior in every way. Pens, at very least, aren’t made of organic matter that emanates a foul sense of connection to the mouldering earth into which our corpses will be laid.īreathe. There are so few occasions when you can’t avoid writing on paper. I don’t understand why you people take the risk. I just hid under my bed for a while but I’m fine now. Medward Bustinato, the man who is afraid of pencils, recommends you buy some pencils. All checkers-out receive a bonus bookmark. Read our interview with Tait here and/or buy your copy via the button below.
Penned by Tait and designed by Tristan Main, with illustrations by Jacob Zinman-Jeanes, it’s a tidy little tome that we wholeheartedly endorse. If you think you’ve got the wrong tone of voice, don’t understand the ins and outs of grammar or just don’t feel confident writing about yourself without sounding like an idiot, read this book.’ True. What is it about? ‘ Copywrong to Copywriter is a handbook for anyone who feels like they can’t write to save themselves.
And now, as our interminable shop renovation etches its slow progress upon this decade, we’ve finally got organised and ordered some copies for our online emporium. Thanks, Tait! We were also excited about the book, which sold out in a flash. We were excited, that day, to be deemed ‘the most appropriate, copywriting-specific venue in town’. Back in September 2016 we hosted a major copywriting event: the launch of Tait Ischia’s Copywrong to Copywriter.
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